Kaveri is a natural ginger liqueur inspired by the rituals, ingredients, and memories that shape Indian homes.

MIK was brought on to reimagine the brand and build a distinctive world around a single hero product — transforming Kaveri from a beverage into a sensorial experience with a clear identity, voice, and point of view.

Our work spanned brand strategy, identity, label design, print production, visual language, storytelling, and creative direction — crafting a brand world that celebrates the richness of Indian heritage while introducing ginger liqueur to a new generation of drinkers.