IAIA is a New-York based fine jewellery brand, that explores the movement of craft and culture across time and space.

MIK was brought on to transform the business into a unified brand with a distinct identity and voice. We spent six months working closely with the IAIA team to reimagine their world through a refined and elevated lens.

Our work spanned brand identity and strategy, product curation, communication and visual direction, website and packaging redesign, launch planning, and end-to-end campaign execution.